Meet our new Copywriter, Helena Starrs. A Syracuse University graduate and current U.S. Army Reservist. Helena brings a breadth of creative advertising and military experience to our team. We're excited to have her on board.
Helena is brilliant at crafting concepts and forging the story of our clients. She works in tandem with art directors, applying her creativity, strategy, and storytelling to ensure perfect harmony between the words and visuals. When she isn’t drafting headline options or writing scripts, she pitches in with content development.
Prior to her role at Ayni Brigade, Helena worked at True North, where she wrote for accounts including Disney, Visa, March of Dimes, and Helen Keller Services.
Maybe it’s her military training that makes her so versatile, or maybe she was born with it — either way, we’re stoked to have Helena on the team.
Welcome to the brigade, Helena!
The Covid-19 pandemic put St. Joseph’s Health under enormous strain, exacerbating burnout and staffing shortages. We created a nurse recruitment campaign that acknowledges the professionalism and dedication of LPNs, RNs, and other essential hospital personnel in the face of immense challenges.